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2005/07/28
Online Budget Acquired for Cross Media Supplement of the Lexus Brand
In the context of Lexus's strengthened media presence, Toyota Germany launches a print and online newsletter for its luxury brand as of June 2005. The newsletter is being published for all journalists of the company's distribution list and contains an interesting mix of editorial and image-related material regarding one specific topic. The first newsletter's topic will be the hybrid drive, where Lexus sets the industry's benchmark with its RX 400h model.
In addition to the handy print version, the newsletter will be launched simultaneously on the German media web sites of Toyota and Lexus. This application serves as a helpful supplement to the accredited user, providing additional, interactive content. GW interactive shows responsible for the realization of the online version. Despite rich media content, the pages load very fast due to state-of-the-art browser technologies.
Online Budget Acquired for Cross Media Supplement of the Lexus Brand
In the context of Lexus's strengthened media presence, Toyota Germany launches a print and online newsletter for its luxury brand as of June 2005. The newsletter is being published for all journalists of the company's distribution list and contains an interesting mix of editorial and image-related material regarding one specific topic. The first newsletter's topic will be the hybrid drive, where Lexus sets the industry's benchmark with its RX 400h model.
In addition to the handy print version, the newsletter will be launched simultaneously on the German media web sites of Toyota and Lexus. This application serves as a helpful supplement to the accredited user, providing additional, interactive content. GW interactive shows responsible for the realization of the online version. Despite rich media content, the pages load very fast due to state-of-the-art browser technologies.