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2005/02/28
Toyota and Lexus Present New Media Web Sites
Starting from March 1, just in time for this year's Geneva International Motor Show, Toyota and Lexus show off new online media portals. Fundamental changes include the launch of two seperate press web sites, formally splitting Toyota's luxury Lexus automobile line-up from the mainstream brand. Concept, design, and technical implementation of the project is accredited to GW interactive's "Enterprise Portals" business branch.
Accessible at www.toyota-media.de and at www.lexus-media.de, Toyota Deutschland GmbH offers the press a wide array of novelties intended to simplify journalistic research. Starting with improved navigational logics, journalists now have the ability to comfortably and quickly acquire specific model details from recent press releases, pictures, presentations, and, in some instances, videos and audio streams. In addition to improved search mechanisms and an enhanced archive system, information on most current and older products is kept well apart to further improve the simplicity of online research.
GW interactive has been guiding the launch of Toyota Deutschland GmbH's media portals since 2002.
Related topics
Case study: Toyota-Media.de and Lexus-Media.de
Toyota and Lexus Present New Media Web Sites
Starting from March 1, just in time for this year's Geneva International Motor Show, Toyota and Lexus show off new online media portals. Fundamental changes include the launch of two seperate press web sites, formally splitting Toyota's luxury Lexus automobile line-up from the mainstream brand. Concept, design, and technical implementation of the project is accredited to GW interactive's "Enterprise Portals" business branch.
Accessible at www.toyota-media.de and at www.lexus-media.de, Toyota Deutschland GmbH offers the press a wide array of novelties intended to simplify journalistic research. Starting with improved navigational logics, journalists now have the ability to comfortably and quickly acquire specific model details from recent press releases, pictures, presentations, and, in some instances, videos and audio streams. In addition to improved search mechanisms and an enhanced archive system, information on most current and older products is kept well apart to further improve the simplicity of online research.
GW interactive has been guiding the launch of Toyota Deutschland GmbH's media portals since 2002.
Related topics
Case study: Toyota-Media.de and Lexus-Media.de