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2005/02/04
Re-launch of CABI-Network.de
Meeting the strategic demands of Reemtsma's below-the-line activities for the CABINET cigarette brand was GW interactive's main objective. Utilizing the Internet poses a media-effective and brand-focused solution in an increasingly restrictive industry.
The re-launch of the CABI-Network combines state-of-the-art technologies to efficiently foster target user retention through the implenetation of a completely new visual appeal. Despite a higher volume of graphics, the new portal's web pages load significantly faster than before.
In cooperation with Scholz & Friends Brand Affairs, who conceptualize the CABI-Network content, a foremost dynamic and flexible platform was created to comfortably allow for the most challenging adaptations in future content.
Since 2003, GW interactive has been accompanying the CABINET cigarette brand development of Reemtsma Cigarettenfabriken GmbH.
Related topics
Case study: CABI-Network.de
Re-launch of CABI-Network.de
Meeting the strategic demands of Reemtsma's below-the-line activities for the CABINET cigarette brand was GW interactive's main objective. Utilizing the Internet poses a media-effective and brand-focused solution in an increasingly restrictive industry.
The re-launch of the CABI-Network combines state-of-the-art technologies to efficiently foster target user retention through the implenetation of a completely new visual appeal. Despite a higher volume of graphics, the new portal's web pages load significantly faster than before.
In cooperation with Scholz & Friends Brand Affairs, who conceptualize the CABI-Network content, a foremost dynamic and flexible platform was created to comfortably allow for the most challenging adaptations in future content.
Since 2003, GW interactive has been accompanying the CABINET cigarette brand development of Reemtsma Cigarettenfabriken GmbH.
Related topics
Case study: CABI-Network.de